Project: The Marketing of the Faery Folk® Collectible Dolls

Role: Creative Director

The Faery Folk Collectible Dolls and Storybooks were a reality. The hard work of designing, producing and manufacturing a consumer product was behind us. Now came the marketing! How would the graphics, developed for a consumer product, translate to the online environment? What would a print ad look like? Time to roll up the sleeves again and dig in!

Having won three different toy awards helped us to create memorable ads using the award graphics.		Creating call to actions centered around fantasy and belief in faeries was the primary goal.

Happily, all of our online ads placed primarily at wholesale, trade sites became examples that other manufacturers sourced when asked how they wanted their ads to appear.