Project: Infiniti Site Redesign

Role: Creative Director, Information Architecture

In unison with another Omnicom agency, we pitched and won the Infiniti.com automobile redesign. The redesign included a new section addressing “ownership.” Entirely new functionality and technology was created to create a direct connection with the high-end Infiniti owner that included a robust maintenance interface. The site had very rigid legacy design requirements, one of those being that all content be viewable within the browser fold.