http://erdworks.com/wp interaction design, user experience design, marketing, UX, information architecture, digital agency, people powered design, user centered design, user experience Mon, 26 Jul 2010 18:15:39 +0000 http://backend.userland.com/rss092 en In 2009, The Groop helped re-design an online service, called Savings.com, and it's going bonkers! The business is brilliant. It finds coupons and discounts you can use for hundreds of products you probably already buy. No harm in taking five minutes to find a 20% discount off your next purchase, ... http://erdworks.com/wp/2010/07/savings-com-launches-new-feature/ In the beginning of their relationship, Jack did all the talking. Jill was happy to listen because Jack knew so much and he was entertaining. But over time, it became exhausting only listening. Jill wanted a dialogue... Sounds like a number of relationships we all know, but the difference is that ... http://erdworks.com/wp/2010/04/how-has-media-communication-changed-ask-jack-and-jill/ Generating ideas collaboratively shapes concepts faster resulting in effective UX sprints. At The Groop, we've developed a number of ways for capturing the ideas we generate in a collaborative environment. The main caveat for these sessions to be effective is that the team have the capacity for honest dialogue. Most of ... http://erdworks.com/wp/2010/03/you-got-mail-with-ux-video/ A recent project for a mobile company asked that my colleagues and I capture our opinions on trends- either on the fringe or in the mainstream- that we feel are gaining momentum. What an interesting project. We took a look outwards and made predictions based on what we feel has ... http://erdworks.com/wp/2010/03/upcoming-trends-still-include-facebook/ Content rich sites are limited in their ability to show the breadth and depth of their offering. Digital newspapers, like WSJ.com and NYTimes.com, are always rotating the stories on their home pages to lead users deeper. It's a matter of figuring out what breaking news will be of the greatest ... http://erdworks.com/wp/2010/02/using-community-feelings-to-surface-content/ If our tools allow us to produce project artifacts faster, can our solutions remain a product of deep consideration? Over the last year, I've been following Adobe's release of a very particular piece of software that has got me excited. It's called Catalyst and it will create a new set of ... http://erdworks.com/wp/2010/02/the-next-evolution-in-ux-documentation/ This is a "reprint" from a post made on the Adaptive Path website by Pam Daghlian originally written by Jared Spool. Posted using ShareThis. ------------------- Jared Spool. You know him, you love him, and you can see him when he keynotes MX: Managing Experience on March 7th. He’s graciously allowed us to repost ... http://erdworks.com/wp/2010/01/the-3-qs-for-great-experience-design-by-jared-spool/ Problem: moving groups towards successful completion of project milestones is often hindered because the solutions are developed independent of the team. Solution: stand up, grab a dry board marker and draw. Documentation started. Team approval secured. Digital agencies and design shops produce a lot of smart documents for their clients. They spend ... http://erdworks.com/wp/2009/12/rapid-strategic-tactical-ideation-baked-in/ Problem: When presenting the discoveries made about a client's business, we have historically presented documentation that is largely ineffective because it subscribes to the idea that breadth creates value. Solution: Present large info-graphic boards that communicate the structure of a pertinent narrative. Introducing "Site-Scapes!" While working with The Groop on a project ... http://erdworks.com/wp/2009/12/holding-clients-attenion-with-site-scapes/ For a  project I'm working on with The Groop in downtown LA, I'm learning about Balsamic Vinegar. Our Italian client is launching a new brand around this tasty product and they appear to be making some smart moves- including hiring The Groop! We are taking on many of their identity and ... http://erdworks.com/wp/2009/11/learning-the-basics-of-balsamic/