From an informal email survey I conducted, I found that the Nokia brand fails to garner significant attention in the North American market. If they were to unify their marketing communications and target the business user with their new smartphone + application store, they could revive their image. Read the survey results and my thoughts on the opportunity that could be exploited. Read more »
It may have been an emerging trend in 1970, but its now a swelling movement. It is the hope of the Earth Day Network, that the year 2010 will mark the beginning of the Green Generation: an age of sustainability and a break with the past. Read more »
Do consumers care about your green marketing efforts? Will the interest fad? Are there market opportunities in evolving your business to become sustainable? Research is showing that the time to make a shift is now. Don’t put it off due to an economic down-turn. Position yourself for the recovery! Read more »
A new Earth Policy Institute analysis finds that powering a plug-in hybrid electric vehicle fleet with clean, renewable energy sources like wind and solar would have a seismic price impact: instead of paying $4 per gallon at the gasoline pump, we could plug in at home for the wind-generated-electricity equivalent of less than $1 per gallon. We have the opportunity to change the world’s geopolitical balance and make America an economic leader once again. Exporting clean energy technology instead of importing consumer products created with dirty energy sources is the only viable path for America. Read more »
During the Olympics, we all were privy to a variety of good, bad and ugly ads rolled out while we rolled in the hours of viewing. I was struck by the number of spots that attempted to rally our interest around environmentally sensitive or proactive companies and their products. Is this ad an example of greenwashing? If not, it sure gets close! Read more »
Sustainability is a word that has made huge in-roads into corporate America. It’s more than just a new business buzz word. From top down changes to grass roots experimentations, change is in the air. This new bike frame epitomizes the experiments of individuals testing and developing till a new product becomes commercially viable. Read more »
Mr. Krupp is not an environmental extremist. He is a pragmatic realist who sees an opportunity for both the environment and big business. He backs his claim up with facts and communicates a synthesis of the current market, the players and the possible outcome. View his interview on the Charlie Rose show. Read more »
A consulting gig to create a “green” marketing company has lead to some interesting discoveries. This is a copy of the first post I made to the company’s blog promoting the new initiative. Read more »
The Western Slope of Colorado is under attack from energy companies. Many would argue that this is a necessity demanded by our energy needs. However, what is the long term cost of our short term needs? What will this destruction look like in seven generations? Read more »
In this video, E.O. Wilson accepts his 2007 TED Prize. He makes a plea on behalf of his constituents, the insects and small creatures, that we should all learn more about our biosphere. We know so little about nature, he says, that we’re still discovering tiny organisms indispensable to life; yet we’re still steadily destroying nature. Read more »
