A new feature launched recently to existing online property, savings.com. I helped build a “question and answer” system that generates a more personalized experience with the site’s community. The project required a detailed understanding of the mechanics of the current property and other Q & A platforms. Read more »

Nokia is a powerful company that is currently sitting on the side lines of the mobile device market. Their message is fragmented. Their international image is uncertain. Their move to be a software company is in its infancy. Are they becoming irrelevant? What can they do to re-enter the market in force? Read more to learn my opinion. Read more »

Nissan’s new Cube targets the Millennium Generation. In a world of innumerable options, the emotional center is about being “special.” One way of doing that is through personalization. The Nissan website executes the idea well, but in this post I recommend a way to extend the dialogue. Read more »

A city-wide bike rental service is a brilliant solution for congested urban areas. When the expectation is “access” and “ease of use”, the check-out process must support that promise. Here is an account that underscores numerous usability problems which undermined my confidence in the transaction. Read more »

Sustainability is a word that has made huge in-roads into corporate America. It’s more than just a new business buzz word. From top down changes to grass roots experimentations, change is in the air. This new bike frame epitomizes the experiments of individuals testing and developing till a new product becomes commercially viable. Read more »