Personalization has long been a word in many industries from one-off manufacturing to internet services and even consumer products with custom labels. In the physical world, it took flexibility in the manufacturing process to overcome margin concerns on small volume orders. In the digital world, the possibilities are endless. Digital content production is cheap and our visual culture is responsive. Our brain bridges the gap between virtual and physical more quickly than ever. Read more »
If you like to shake your salsa and get out the vote simultaneously… then this is the video for you. Its another great example of grass roots tools allowing for individual expression. Read more »
This so called “global warming” ploy has irreparable implications for America. If we don’t take action to silence those tree-hugging wackos, their ideas might get traction! (Now for the other side of this post- coffee cup marketing…) Read more »
Regardless of which candidate you support, it is a mixed blessing that both camps are effectively using the internet to get their message out in front of voters. While it is encouraging that online marketing strategy has played a more significant role than it did in 2004, reflecting a recognition of the internet’s importance beyond campaign donations, I still find it discouraging on another level. Read more »
During the Olympics, we all were privy to a variety of good, bad and ugly ads rolled out while we rolled in the hours of viewing. I was struck by the number of spots that attempted to rally our interest around environmentally sensitive or proactive companies and their products. Is this ad an example of greenwashing? If not, it sure gets close! Read more »
A consulting gig to create a “green” marketing company has lead to some interesting discoveries. This is a copy of the first post I made to the company’s blog promoting the new initiative. Read more »
Pecha-Kucha: twenty slides in twenty seconds. Shouldn’t all presentations be this concise, this short and this time-sensitive? Take a look and see if you can incorporate this thinking into your next presentation. Read more »
Annie Dillard’s new novel was once 1,200 pages, but she shortened it to just 216 by focusing solely on the central love story. In an NPR interview, she emphasized editing descriptive words to a minimum. Read more »
