Do consumers care about your green marketing efforts? Will the interest fad? Are there market opportunities in evolving your business to become sustainable? Research is showing that the time to make a shift is now. Don’t put it off due to an economic down-turn. Position yourself for the recovery! Read more »
When an advertising campaign is so successful that it is sampled and remixed repeatedly, yet still references the original concept, should credit be given to the original creator? The issue of intellectual property rights in marketing communications has been a topic of conversation over the last few years. One argument makes the case that IP is an untapped revenue source for marketers. That could be going too far… Read more »
Personalization has long been a word in many industries from one-off manufacturing to internet services and even consumer products with custom labels. In the physical world, it took flexibility in the manufacturing process to overcome margin concerns on small volume orders. In the digital world, the possibilities are endless. Digital content production is cheap and our visual culture is responsive. Our brain bridges the gap between virtual and physical more quickly than ever. Read more »
A new Earth Policy Institute analysis finds that powering a plug-in hybrid electric vehicle fleet with clean, renewable energy sources like wind and solar would have a seismic price impact: instead of paying $4 per gallon at the gasoline pump, we could plug in at home for the wind-generated-electricity equivalent of less than $1 per gallon. We have the opportunity to change the world’s geopolitical balance and make America an economic leader once again. Exporting clean energy technology instead of importing consumer products created with dirty energy sources is the only viable path for America. Read more »
The wisdom of nature is obvious, but enculturation removes our basic instincts on how to care for ourselves. Why should we look for cures? We must because we build disease. For humans, disease occurs because of the violations of natural laws. Have we lost our way? Read more »
If you like to shake your salsa and get out the vote simultaneously… then this is the video for you. Its another great example of grass roots tools allowing for individual expression. Read more »
Why waste your time voting? Go back to your Xbox. You’re probably not even registered… Read more »
AFL-CIO’s Richard Trumka makes it clear that racism against Obama lies just below the surface of so many people’s minds. I make the statement that passivity and inaction are a signature of modern life. Mr. Trumka does not heed my sentiment. Read more »
Tina Fey does an extraordinary impersonation of Sarah Palin while Amy Poehler gets her Clinton on… Read more »
The affects of wireless phone on the brain is a subject of much debate. Underwriters are creating policies for the mobile phone industry, scientists are conducting studies and groups of young adults are hosting popcorn parties around the world using their cell phones to cook the treats. Read more »
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