From an informal email survey I conducted, I found that the Nokia brand fails to garner significant attention in the North American market. If they were to unify their marketing communications and target the business user with their new smartphone + application store, they could revive their image. Read the survey results and my thoughts on the opportunity that could be exploited. Read more »
Nokia is a powerful company that is currently sitting on the side lines of the mobile device market. Their message is fragmented. Their international image is uncertain. Their move to be a software company is in its infancy. Are they becoming irrelevant? What can they do to re-enter the market in force? Read more to learn my opinion. Read more »
Nissan’s new Cube targets the Millennium Generation. In a world of innumerable options, the emotional center is about being “special.” One way of doing that is through personalization. The Nissan website executes the idea well, but in this post I recommend a way to extend the dialogue. Read more »
A city-wide bike rental service is a brilliant solution for congested urban areas. When the expectation is “access” and “ease of use”, the check-out process must support that promise. Here is an account that underscores numerous usability problems which undermined my confidence in the transaction. Read more »
The ubiquitous tag cloud has become a common navigation tool to rank the weight of community generated tags. I had no idea what it would mean for my site when applied as a visualization tool. Thanks to a new company called Wordle, I learned to challenge assumptions about myself. Read more »
Benjamin Zander is a person whom I know of only through an audio podcast. I heard his words, his passion, his humor- and I want to meet him. His energy and enthusiasm for classical music generates possibility. I was unable to ponder his words without considering my own contribution. View this video from TED Talks and get inspired! Read more »
Base jumping off buildings is for sissies, apparently, so the next sport to stir the testosterone-adrenaline cocktail is wing suit base jumping… at terminal velocity. Read more »
See if your assumptions about how to address a stove fire are correct. Watch this video and learn the proper way to address such a moment of panic… water is NOT the answer. Read more »
It may have been an emerging trend in 1970, but its now a swelling movement. It is the hope of the Earth Day Network, that the year 2010 will mark the beginning of the Green Generation: an age of sustainability and a break with the past. Read more »
Do consumers care about your green marketing efforts? Will the interest fad? Are there market opportunities in evolving your business to become sustainable? Research is showing that the time to make a shift is now. Don’t put it off due to an economic down-turn. Position yourself for the recovery! Read more »
