The NBC Washington station has done an excellent job of using social commentary to surface articles to its home page that may or may not be the story choices of the editorial staff. They surface what people are reading most, but they do more than other news sites- they communicate how their readers are feeling about a news piece. Brilliant. Read more »
I’ve been following the emergence of a new production tool from Adobe, called Catalyst. It’s going to change the development process for client services and digital design firms guaranteed. As with all new things, there are both pros and cons that I foresee and share in this post. Read more »
This is a re-purposed article written by Jared Spool of Adaptive Path. It’s “re-purposed” because his original goal of spreading his gospel and making him look super smart has now rubbed off on me. I can now look super smart and, better yet, “in the know.” At least, this is how it’s supposed to work. I rebroadcast others content to influence how you (the reader) perceive me? That’s at least one angle on “re-tweets” and “sharing”… But, do read on, its an insightful article that I am helping promote… Read more »
If the goal of every process is to find the best ideas, then generating informal drawings early in the discovery process creates quick definition that when expanded upon, leads to solid ideas. It’s like NASA- faster, better, cheaper… just add “effective” to the equation and real value is discovered. Read more »
When presenting the discoveries made about a client’s business, we have historically presented documentation that is largely ineffective because it subscribes to the idea that breadth creates value. This has the effect of drawing the client into the information rather than into the story. The solution may be to provide visual summaries that are quickly comprehended and hold a client’s attention. Read more »
Launching a new brand is daunting. Launching a new brand around a misunderstood product possibly even more difficult. The process requires immersing oneself into the client’s business. In this post (part 1 of 2) I share with you some historical information on traditional Balsamic vinegar from Italy. Read more »
From an informal email survey I conducted, I found that the Nokia brand fails to garner significant attention in the North American market. If they were to unify their marketing communications and target the business user with their new smartphone + application store, they could revive their image. Read the survey results and my thoughts on the opportunity that could be exploited. Read more »
Nokia is a powerful company that is currently sitting on the side lines of the mobile device market. Their message is fragmented. Their international image is uncertain. Their move to be a software company is in its infancy. Are they becoming irrelevant? What can they do to re-enter the market in force? Read more to learn my opinion. Read more »
Nissan’s new Cube targets the Millennium Generation. In a world of innumerable options, the emotional center is about being “special.” One way of doing that is through personalization. The Nissan website executes the idea well, but in this post I recommend a way to extend the dialogue. Read more »
A city-wide bike rental service is a brilliant solution for congested urban areas. When the expectation is “access” and “ease of use”, the check-out process must support that promise. Here is an account that underscores numerous usability problems which undermined my confidence in the transaction. Read more »
