If the goal of every process is to find the best ideas, then generating informal drawings early in the discovery process creates quick definition that when expanded upon, leads to solid ideas. It’s like NASA- faster, better, cheaper… just add “effective” to the equation and real value is discovered. Read more »

When presenting the discoveries made about a client’s business, we have historically presented documentation that is largely ineffective because it subscribes to the idea that breadth creates value. This has the effect of drawing the client into the information rather than into the story. The solution may be to provide visual summaries that are quickly comprehended and hold a client’s attention. Read more »