Nokia is a powerful company that is currently sitting on the side lines of the mobile device market. Their message is fragmented. Their international image is uncertain. Their move to be a software company is in its infancy. Are they becoming irrelevant? What can they do to re-enter the market in force? Read more to learn my opinion. Read more »

Nissan’s new Cube targets the Millennium Generation. In a world of innumerable options, the emotional center is about being “special.” One way of doing that is through personalization. The Nissan website executes the idea well, but in this post I recommend a way to extend the dialogue. Read more »