I discovered a WSJ video series on business leaders who have a passion for what they do each day. This is where I want to be. It’s not about the money- far from it. It’s about an unbridled enthusiasm that can’t be contained. It’s about an explosive creative brain, un-caged, uninhibited.

David Neeleman: Jet Blue CEO’s story was impressive and inspirational.

Alice Waters: Shared her passion for good food. She underscores the importance of the ritual around food preparation and dining. It’s a good reminder of the family table..

Jake Burton: Snowboarding icon and creator of the market. Brought his passion to his work. Like Chounard and Patagonia, Burton represents the melding of fun and making a living.