TOPIC:DESIGN
Cactus

I’m impressed…
With all the sites I review literally on a daily basis and the number of interactive firms I examine per month, I’m taken with Cactus. They’re a firm in Denver (close enough to tempt) that has been creating some strong work.
It’s the flash work that I find compelling. Yes, their company site is nice. It clearly presents their portfolio and news, while the use of the technology doesn’t trump the usability. It has a nice clean interface and provides enough cues to the user that explanations about how to navigate unnecessary.
It is a fairly scalable navigation concept that will serve them for a while. Additionally…
One of their portfolio sites is stunning. It provides a small model world of whimsy in such a fun and engaging way to communicate the teens the concept of CHOICE. I wasn’t aware, until recently, of the ability for Flash to create an almost claymation kind of environment. I want to talk with them on how they were able to develop so many varied movie clips within flash without being penalized by overly fat files.

This site is worth visiting. Look for another post on a new Got Milk campaign that is equally as impressive. I’m so psyched to finally witness such dimensionality on the web!!!


